Source Data

Data for evaluating the performance of both ScriptGuide^® and CarePoints^® is sourced directly from a patient's pharmacy transaction or physician's prescription record. All data used for testing is anonymous patient-level data, the most granular data available in the industry. Extreme granularity allows for robust, flexible analysis to uncover not just program results, but key drivers to a program's success.

Methodology

The CarePoints^® and ScriptGuide^® interventions use the most sophisticated analytical methodologies and techniques available. The foundation of every analysis is randomized test and control patient samples, not unlike what pharmaceutical manufacturers use in their clinical trials. Such a methodology assures that a comparison of patient behavior between test and control cells is statistically valid and will yield reliable findings.

Study Metrics

The metrics of each study are dependent on the objective(s), strategy(s) and tactic(s) of each individual execution. The most common study metrics that yield the appropriate understanding and insight into each program include, but are not limited to:

• New patient starts
• Total prescriptions dispensed
• Incremental units dispensed
• Days supply
• Number of fills
• Persistency
• Time to fill